Tesselaar Names Newest Grower: Color Spot Nurseries
Appointment of leading supplier to help grow plant innovator’s brands
Download the news release in Microsoft Word format: Tesselaar News Release - Tesselaar Names Color Spot Newest Grower.
MARCH 22, 2010 – As part of Tesselaar Plants’ ongoing commitment to quality and availability, the Australian plant innovator has appointed Color Spot Nurseries, Inc. as its newest grower, following their purchase of the business of El Modeno Gardens.
“We’re so excited about being able to make our popular flagship brands like Flower Carpet® roses and Tropicanna® Cannas – as well as exciting, new introductions like Black Adder™ Phormium and Tuxedo® Ceanothus – accessible to so many more customers in the western and southwestern U.S.,” says company president and co-founder Anthony Tesselaar. “Plus, Color Spot is well known and respected as one of the nation’s leading suppliers, so we’re extremely pleased to have our product in such good hands.”
Color Spot, he notes, supplies more than 2,000 commercial customers and retailers (including home stores like Lowe’s and The Home Depot, mass merchants like Wal-Mart and CVS and independent garden centers) in Texas, California and other western states. Based in Fallbrook, California, Color Spot operates 13 production facilities between California and Texas.
The move is smart for Color Spot, too.
“From a supplier’s standpoint, the nice thing is that we don’t need to do the marketing. It’s already been done – and done excellently – by Tesselaar,” says Jerry Halamuda, president and co-founder of Color Spot.
“Tesselaar’sproprietary products and genetics are excellent, and the way Tesselaar has taken them to market is fabulous,” he continues. “Gardeners are very aware of Tesselaar’s plant brands and have had good success with them, so we’ve got an access into the market that’s tried and true. In essence, this allows us to get a product line extension to our existing customers and to reach out to new ones.”
Color Spot Nurseries produces and distributes more than 1,000 types of plants, including bedding plants, potted plants, vegetables, herbs, shrubs, blooming plants, ground covers, floral plants, bulbs and ornamentals. It also provides in-store merchandising, product displays, promotional planning, and product reordering services to its customers.
About Tesselaar
Headquartered in Australia, Tesselaar Plants introduces new plants for the home garden, landscape, home décor and gift markets. Tesselaar Plants undertakes extensive research and development of its varieties and, once selected for introduction, provides marketing and promotional support for its plant brands and to its grower and retail network. Tesselaar’s portfolio of plants is small by design, given rigorous standards that result in high-quality, dramatic, prolific plants that are also environmentally friendly and exceptionally easy to grow. The company’s licensed growers ensure the plants are readily available for landscapers, horticulturists and home gardeners. Tesselaar plants can be found in both big-box mass merchandise retail outlets as well as independent garden centers. (www.tesselaar.com)
Anthony Tesselaar USA Inc. Contact Information
Dan Davids
15200 Mansel Ave.
Lawndale, CA 90260
(310) 349 0714
ddavids
tesselaar [dot] com (subject: Web%20Enquiry)
Color Spot Contact Information
2575 Olive Hill Rd.
Fallbrook, CA 92028-0849
(760) 695-1430
(800) 554-4065
www.colorspot.com
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